We felt it was important to exclude Randy
Shandis from this panel of experts. Not only did it seem biased
to include him, but also, he always manages to offend Martha
Stewart, and we knew we wanted her. But Randy argued that as
the owner of the world's only Web site, he was a great businessman
and would have excellent insight into the subject. But, we told
him, we were assembling a list of the biggest business blunders.
And he pointed out that Big Empire, as the world's only Web site,
was in the midst of the dot-com crash, and that he would have
excellent insight into the project-and into the fee we would
collect for compiling it for you, dear readers. We thank Mr.
Shandis' for his contribution and extend our sincerest apologies
to Ms. Stewart.
20. 7-Up Gold-far, far worse than New Coke
could ever think of being. (19)
19. Cigar Aficionado Magazine. (20)
18. Leaving my airplane models at John Fishbeck's so he could
blow them up with firecrackers. (20)
17. The slogan "If it doesn't get all over the place, it
doesn't belong in your face."(21)
16. Single hull used on the Titanic to save money. (22)
15. Building chalk houses. (23)
14. Joe Shuster and Jerry Siegel sell the rights to Superman--their
creation--for, like, 45 dollars. I don't remember the exact amount,
but it was a pittance. (No need to prove what a geek you are
by writing in with the correct amount.) (23)
13. 17th century speculation in Dutch tulip futures. (25)
12. Synontex's $25 billion merger with UniSystexnon. (25)
11. Trading Blood for Oil. (31)
10. Despoiling the Alaskan wilderness for six months' worth of
fossil fuel. (34)
9. Rupert Murdoch buying the Dodgers. (35)
8. Selling Manhattan Island for 23 dollars worth of junk jewelry.
(35)
7. The Roanoke colony in Virginia. (35)
6. Randy Shandis' $25 million investment in BigEmpire.com. (40)
5. Turnipsgalore.com (40)
4. The Indians giving Europeans America just because they asked
nice. (45)
3. Any dot-com stock purchase. (50)
2. The sale of the Louisiana Purchase by the French. (60)
1. The Gold Rush (75)
Who got rich off this ghastly hype? It
was the wily folk who sold greenhorn prospectors eggs at a dollar
apiece-in 1849! Meanwhile, this event totally screwed up the
pristine beauty of Northern California for a preciously small
handful of shiny nuggets. The Gold Rush also provided the blueprint
of dot-com-mania, a phenom that garnered 135 points in total
including runners up. As greenhorn "Web masters" (puh-leeze)
pushed to peddle "hits" and "click-through rates,"
the only people seeing real profits were the makers of hardware
and software. Believe me, Bill Gates has no worry lines from
the NASDAQ's bloat and subsequent pop.
More of the worst mistakes of money
management: Quaker's purchase of Snapple, Censored pornography
, Potbelliedpigs.com, Producing the bilge-worthy "Secret
Files of Desmond Pfeiffer," Sending Columbus to look for
India, The NEXT computer, Non-alcoholic beer.
Back to
the Best Lists of the Millennium
©2001 by Randy Shandis
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